DID YOU KNOW that the recent research University studies at Western Sydney University on ASEA Redox and at Bath University on RENU 28 showed the ability of BOTH products to increase activation of the "NRF2 signaling pathway" by up to 60%?  NRF2 is the "Master Switch" regulator for combating oxidative stress. Lower NRF2 activation means a deficiency in the resilience necessary to maintain overall wellness. If we lack the ability to respond with resilience, then we cannot respond sufficiently to protect ourselves from damaging influences, stress, and inflammation which points toward more sickness. DID YOU KNOW that when increased NRF2 is stimulated, cells receive the signal to produce more Glutathione (the master antioxidant)? Glutathione then gets to work combating damaging influences, including inflammation. As the body's “Master Detoxifier”, it also mobilizes cells to “take out the trash” and remove toxins, improving our health. The Bath University study showed visible proof of skin cells, our first line of offense against many external physiological stressors, receiving this increased protection from the redox signaling molecules in RENU 28. An increase of up to 60%.  DID YOU KNOW that these studies showed that not only were normal cells more empowered, but also sick cells? Cells that had completely lost their ability to produce Glutathione had their ability restored. DID YOU KNOW that this same level of cellular protection was also shown to be activated by ASEA Redox, which we drink? This would serve to protect other cells throughout our body, in other tissues, and in every one of our internal organs. DID YOU KNOW that the genes impacted by this particular signaling pathway are often referred to as “Longevity Genes” or “Survival Genes”? That's because the primary function of this pathway is to resist the effects of oxidative stress, the underlying cause of aging. DID YOU KNOW that there are companies built solely upon a product that increases activation of this one pathway? ASEA not only shows higher activation - it has also been proven in previous genetic studies to activate many, many more beneficial pathways.